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0000082771 |
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20130923093000.0 |
| 008 |
130515s2013 enk eng |
| 020 |
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|a 1409446263 (hardback : alk. paper)
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| 020 |
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|a 1409446271 (ebook - PDF)
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| 020 |
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|a 9781409446262 (hardback : alk. paper)
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| 020 |
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|a 9781409446279 (ebook - PDF)
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| 020 |
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|a 9781409464372 (ebook - ePUB)
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| 050 |
0 |
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|a HF5415.1255
|b .H47 2013
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| 090 |
0 |
0 |
|a HF5415.1255
|b .H47 2013
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| 100 |
1 |
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|a Hestad, Monika ,
|e author
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| 245 |
1 |
0 |
|a Branding and product design :
|b an integrated perspective
|c Monika Hestad
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| 260 |
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|a Farnham, England :
|b Gower ,
|c c2013
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| 300 |
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|a xv, 166 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [151]-158) and index
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| 505 |
0 |
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|a 1. Strategy : the brand and the product -- 2. History : value-centredness in branding and design -- 3. Products : performing brand stories -- 4. Context : a dynamic learning process -- 5. Planning : preparing for the use of design process -- 6. Research : informing the design process -- 7. Innovation : balancing coherence and change
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| 650 |
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|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Product design
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| 999 |
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|a 1000157025
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|