Insurance and behavioral economics improving decisions in the most misunderstood industry

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Insurance and behavioral economics improving decisions in the most misunderstood industry

Bibliographic Details
Main Authors:	Kunreuther, Howard (Author), McMorrow, Stacey (Author), Pauly, Mark V. 1941- (Author)
Format:	Book
Language:	English
Published:	Cambridge Cambridge University Press c2013
Subjects:	Consumer behavior Insurance > Decision making Risk (Insurance)

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