Insurance and behavioral economics : improving decisions in the most misunderstood industry

Insurance and behavioral economics : improving decisions in the most misunderstood industry

"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- Provided by publisher

Bibliographic Details
Main Authors: Kunreuther, Howard (Author), McMorrow, Stacey (Author), Pauly, Mark V. , 1941- (Author)
Format: Book
Language:English
Published: Cambridge : Cambridge University Press , c2013
Subjects:
Consumer behavior
Insurance > Decision making
Risk (Insurance)

Similar Items

Similar Items