Insurance and behavioral economics improving decisions in the most misunderstood industry

Bibliographic Details
Main Authors: Kunreuther, Howard (Author), McMorrow, Stacey (Author), Pauly, Mark V. 1941- (Author)
Format: Book
Language:English
Published: Cambridge Cambridge University Press c2013
Subjects:

MARC

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020 |a 0521608260 (paperback : alk. paper) 
020 |a 0521845726 (hardback : alk. paper) 
020 |a 9780521608268 (paperback : alk. paper) 
020 |a 9780521845724 (hardback : alk. paper) 
050 0 0 |a HG8054.5  |b .K86 2013 
090 0 0 |a HG8054.5  |b .K86 2013 
100 1 |a Kunreuther, Howard  |e author 
245 1 0 |a Insurance and behavioral economics  |b improving decisions in the most misunderstood industry  |c Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow 
260 |a Cambridge  |b Cambridge University Press  |c c2013 
300 |a xii, 329 p.  |b ill.  |c 23 cm 
650 0 |a Consumer behavior 
650 0 |a Insurance  |x Decision making 
650 0 |a Risk (Insurance) 
700 1 |a McMorrow, Stacey  |e author 
700 1 |a Pauly, Mark V.  |d 1941-  |e author 
999 |a 1000157023  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus