Insurance and behavioral economics improving decisions in the most misunderstood industry

Insurance and behavioral economics improving decisions in the most misunderstood industry

Bibliographic Details
Main Authors: Kunreuther, Howard (Author), McMorrow, Stacey (Author), Pauly, Mark V. 1941- (Author)
Format: Book
Language:English
Published: Cambridge Cambridge University Press c2013
Subjects:
Consumer behavior
Insurance > Decision making
Risk (Insurance)
Description
Physical Description:xii, 329 p. ill. 23 cm
ISBN:0521608260 (paperback : alk. paper)
0521845726 (hardback : alk. paper)
9780521608268 (paperback : alk. paper)
9780521845724 (hardback : alk. paper)

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