Marketing in Asia
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore :
McGraw-Hill ,
c2013
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Initiating the marketing process
- 2. Understanding buyers and markets
- 3. Targeting marketing opportunities
- 4. Satisfying marketing opportunities
- 5. Managing the marketing process