rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing in Asia
  name:
    name part: Kerin, Roger A.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: si
    place:
      place term: Singapore
    publisher: McGraw-Hill
    date issued: c2013
    date issued: 2013
    edition: 2nd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: Ivi, 822 p. : col. ill. ; 28 cm.
  table of contents: 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities -- 4. Satisfying marketing opportunities -- 5. Managing the marketing process
  note: Roger A. Kerin ... [et al.]
  note: Includes bibliographical references (p. 764-798) and indexes
  subject:
    topic: Marketing
    geographic: Asia
  classification: HF5415 .M37 2013
  identifier: 1259007898 (paperback : alk. paper)
  identifier: 9781259007897 (paperback : alk. paper)
  record info:
    record creation date: 130515
    record change date: 20130911093000.0
    record identifier: 0000082756