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00000cam a2200000 7i4500 |
| 001 |
0000082756 |
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20130911093000.0 |
| 008 |
130515s2013 si eng |
| 020 |
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|a 1259007898 (paperback : alk. paper)
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| 020 |
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|a 9781259007897 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a HF5415
|b .M37 2013
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| 090 |
0 |
0 |
|a HF5415
|b .M37 2013
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| 245 |
0 |
0 |
|a Marketing in Asia
|c Roger A. Kerin ... [et al.]
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| 250 |
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|a 2nd ed
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| 260 |
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|a Singapore :
|b McGraw-Hill ,
|c c2013
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| 300 |
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|a Ivi, 822 p. :
|b col. ill. ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references (p. 764-798) and indexes
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| 505 |
0 |
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|a 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities -- 4. Satisfying marketing opportunities -- 5. Managing the marketing process
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| 650 |
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0 |
|a Marketing
|z Asia
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| 700 |
1 |
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|a Kerin, Roger A. ,
|e author
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| 999 |
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|a 1000157044
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|