Essentials of strategic management : the quest for competitive advantage
Provides students with an understanding of essential strategic management concepts and analytic tools. This title simplifies the task of demonstrating student learning through course embedded assessment. It includes concepts that are supported by contemporary cases involving headline strategic issue...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2013
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| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Concepts and techniques for crafting and executing strategy
- 2. Cases in crafting and executing strategy