Essentials of strategic management : the quest for competitive advantage

Essentials of strategic management : the quest for competitive advantage

Provides students with an understanding of essential strategic management concepts and analytic tools. This title simplifies the task of demonstrating student learning through course embedded assessment. It includes concepts that are supported by contemporary cases involving headline strategic issue...

Full description

Bibliographic Details
Main Authors: Gamble, John E. (Author), Peteraf, Margaret Ann (Author), Thompson, Arthur A. , 1940- (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill/Irwin , c2013
Edition:3rd ed
Subjects:
Business planning
Competition
Strategic planning
Strategic planning > Case studies

Similar Items

Similar Items