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20161227093000.0 |
| 008 |
130515s2013 nyu eng |
| 020 |
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|a 0078029287 (paperback : alk. paper)
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| 020 |
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|a 9780078029288 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a HD30.28
|b .G36 2013
|
| 090 |
0 |
0 |
|a HD30.28
|b .G36 2013
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| 100 |
1 |
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|a Gamble, John E. ,
|e author
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| 245 |
1 |
0 |
|a Essentials of strategic management :
|b the quest for competitive advantage
|c John E. Gamble, Arthur A. Thomson, Jr., Margaret A. Peteraf
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| 250 |
|
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|a 3rd ed
|
| 260 |
|
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|a New York :
|b McGraw-Hill/Irwin ,
|c c2013
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| 300 |
|
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|a xl, 519 p. :
|b ill. (chiefly col.) ;
|c 25 cm.
|
| 504 |
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|a Includes bibliographical references and indexes
|
| 505 |
0 |
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|a 1. Concepts and techniques for crafting and executing strategy -- 2. Cases in crafting and executing strategy
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| 520 |
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|a Provides students with an understanding of essential strategic management concepts and analytic tools. This title simplifies the task of demonstrating student learning through course embedded assessment. It includes concepts that are supported by contemporary cases involving headline strategic issues
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| 650 |
|
0 |
|a Business planning
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| 650 |
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0 |
|a Competition
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| 650 |
|
0 |
|a Strategic planning
|
| 650 |
|
0 |
|a Strategic planning
|v Case studies
|
| 700 |
1 |
|
|a Peteraf, Margaret Ann ,
|e author
|
| 700 |
1 |
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|a Thompson, Arthur A. ,
|d 1940- ,
|e author
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| 999 |
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|a 1000157048
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|