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130414s1993 nyu eng |
| 020 |
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|a 0471557137 (hardback : alk. paper)
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| 020 |
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|a 9780471557135 (hardback : alk. paper)
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| 050 |
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|a HF 5825
|b .A58 1993
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| 090 |
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|a HF 5825
|b .A58 1993
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| 100 |
1 |
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|a Antin, Tony ,
|d 1923- ,
|e author
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| 245 |
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|a Great print advertising :
|b creative approaches, strategies, and tactics
|c Tony Antin
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| 260 |
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|a New York :
|b John Wiley ,
|c c1993
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| 300 |
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|a vi, 247 p. :
|b ill. ;
|c 26 cm.
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| 500 |
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|a Includes index
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| 505 |
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|a 1. The unique opportunity to learn -- 2. How great print advertisements get that way -- 3. The A : an appealing propositional benefit -- 4. The B : quick, easy recognition of the propositional benefit -- 5. The C : the propositional benefit made fully clear -- 6. Layout : so elementary but so surprisingly misunderstood -- 7. The laid-on benefit : when the propositional benefit needs help -- 8. How to write headlines -- 9. How to condense -- 10. Typography : the voice of print -- 11. The creative flow chart and the two approaches to greatness -- 12. 25 creative tactics for great print advertisements starting with routine propositions -- 13. Sampling of great print advertisements and what made them great
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| 650 |
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|a Advertising copy
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| 650 |
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|a Advertising layout and typography
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| 650 |
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|a Advertising, Magazine
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| 999 |
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|a 1000013693
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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