Great print advertising creative approaches, strategies, and tactics

Bibliographic Details
Main Author: Antin, Tony 1923- (Author)
Format: Book
Language:English
Published: New York John Wiley c1993
Subjects:

MARC

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008 130414s1993 nyu eng
020 |a 0471557137 (hardback : alk. paper) 
020 |a 9780471557135 (hardback : alk. paper) 
050 0 0 |a HF 5825  |b .A58 1993 
090 0 0 |a HF 5825  |b .A58 1993 
100 1 |a Antin, Tony  |d 1923-  |e author 
245 1 0 |a Great print advertising  |b creative approaches, strategies, and tactics  |c Tony Antin 
260 |a New York  |b John Wiley  |c c1993 
300 |a vi, 247 p.  |b ill.  |c 26 cm 
650 0 |a Advertising copy 
650 0 |a Advertising layout and typography 
650 0 |a Advertising, Magazine 
999 |a 1000013693  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus