Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan

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Strategi lautan biru cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Rene´e (Author)
Format:	Book
Language:	Malay
Published:	Pulau Pinang, Malaysia Penerbit Universiti Sains Malaysia Pulau Pinang dan UCSI Publishing House c2011
Subjects:	Market segmentation New products

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