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20180313093000.0 |
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121104s2011 my may |
| 020 |
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|a 9789838614771 (hardback : alk. paper)
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|a 9838614777 (hardback : alk. paper)
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|a HF5415.153
|b .K56 2011
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|a HF5415.153
|b .K56 2011
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|a Kim, W. Chan ,
|e author
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|a Strategi lautan biru :
|b cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan
|c W. Chan Kim, Renee Mauborgne
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| 260 |
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|a Pulau Pinang, Malaysia :
|b Penerbit Universiti Sains Malaysia Pulau Pinang dan UCSI Publishing House ,
|c c2011
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| 300 |
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|a xvi, 338 p. :
|b ill. ;
|c 22 cm.
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| 500 |
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|a Includes index
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|a Original tittle : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Rene Mauborgne, published by Harvard Business School Press
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|a 1. Mencipta lautan biru -- 2. Alatan analisis dan rangka kerja -- 3. Pembinaan semula sempadan pasaran -- 4. Memberi tumpuan terhadap gambaran keseluruhan, bukannya pada nombor dan statistik -- 5. Melangkaui permintaan sedia ada -- 6. Memastikan urutan strategi adalah betul -- 7. Mengatasi halangan utama organisasi -- 8. Membina pelaksanaan dalam strategi -- 9. Kesimpulan : kelestarian dan pembaharuan strategi lautan biru
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| 650 |
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|a Market segmentation
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| 650 |
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|a New products
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| 700 |
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|a Mauborgne, Rene´e ,
|e author
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| 999 |
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|a 1000153370
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000153371
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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| 999 |
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|a 1000153372
|b Book
|c OPEN SHELF (30 DAYS)
|e Medical Campus
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| 999 |
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|a 1000161004
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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