Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan
| Main Authors: | , |
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| Format: | Book |
| Language: | Malay |
| Published: |
Pulau Pinang, Malaysia :
Penerbit Universiti Sains Malaysia Pulau Pinang dan UCSI Publishing House ,
c2011
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| Subjects: |
| Item Description: | Includes index Original tittle : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by W. Chan Kim and Rene Mauborgne, published by Harvard Business School Press |
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| Physical Description: | xvi, 338 p. : ill. ; 22 cm. |
| ISBN: | 9789838614771 (hardback : alk. paper) 9838614777 (hardback : alk. paper) |