Apple design

Bibliographic Details
Main Authors:	Borries, Friedrich von (Author), Gratz, Ina (Author), Schulze, Sabine , 1954- (Author)
Corporate Author:	Museum für Kunst und Gewerbe Hamburg
Format:	Book
Language:	English
Published:	Ostfilsdern : Hatje Cantz Verlag , c2011
Subjects:	Ive, Jonathan , > 1967- > Exhibitions Apple Computer, Inc. > History > Exhibitions Apple Industrial Design Group > Exhibitions Computer industry > United States > Exhibitions Computers > Design > Exhibitions Industrial designers > Great Britain > Exhibitions

Table of Contents:

1. Design makes the difference : foreword
2. Stylectrical : on electro-design that makes history : a tour
3. Mac evolution
4. Think different! Users and their darlings : on Apples, machines, interfaces, magic, and the power of design
5. Strategic design : how the new eclipses the old fundamental principles of product design at Apple
6. The Apple design lie : why the design of Apple is neither good nor minimalist. A pamphlet
7. Kronberg Meets Cupertino : what Braun and Apple really have in common
8. Full metal jacket on the material of Apple design
9. "All new design" : the secret of a magical corporate success
10. Gardens of earthly delights
11. Design in California

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