Cases in international business : strategies for internationalisation
Consists of twenty 'classic' business cases from Australia and our region
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Prahran, Victoria :
Tilde University Press ,
c2010
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| Subjects: |
Table of Contents:
- 1. Kirin Holdings Company Limited - expansion into Australia
- 2. Nudie- a merger that failed
- 3. ANZ's expansion into Asia
- 4. Tahbilk Wines
- 5. Student Housing Australia
- 6. Fonterra Cooperative Group
- 7. BlueScope Steel
- 8. Fosters in Vietnam
- 9. Starbucks - leaving Australia?
- 10. Qantas
- 11. Jetstar
- 12. GM Holden
- 13. Abercrombie & Fitch
- 14. Maersk Line
- 15. News Corporation - a case for decentralisation
- 16. Fortescue Metals Group
- 17. Cotton On
- 18. Robert Bosch Australia Pty Ltd