Cases in international business : strategies for internationalisation

Consists of twenty 'classic' business cases from Australia and our region

Bibliographic Details
Main Authors: Coulthard, Max (Author), Dooley, Lawrie (Author)
Format: Book
Language:English
Published: Prahran, Victoria : Tilde University Press , c2010
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
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008 120801s2010 at eng
020 |a 0734610777 (paperback : alk. paper) 
020 |a 9780734610775 (paperback : alk. paper) 
050 0 0 |a HD62.4   |b .C37 2010 
090 0 0 |a HD62.4   |b .C37 2010 
245 0 0 |a Cases in international business :   |b strategies for internationalisation   |c editors, Max Coulthard & Lawrie Dooley 
260 |a Prahran, Victoria :   |b Tilde University Press ,   |c c2010 
300 |a viii, 98 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes bibliographical references 
505 0 |a 1. Kirin Holdings Company Limited - expansion into Australia -- 2. Nudie- a merger that failed -- 3. ANZ's expansion into Asia -- 4. Tahbilk Wines -- 5. Student Housing Australia -- 6. Fonterra Cooperative Group -- 7. BlueScope Steel -- 8. Fosters in Vietnam -- 9. Starbucks - leaving Australia? -- 10. Qantas -- 11. Jetstar -- 12. GM Holden -- 13. Abercrombie & Fitch -- 14. Maersk Line -- 15. News Corporation - a case for decentralisation -- 16. Fortescue Metals Group -- 17. Cotton On -- 18. Robert Bosch Australia Pty Ltd 
520 |a Consists of twenty 'classic' business cases from Australia and our region 
650 0 |a Business failures   |v Case studies 
650 0 |a Competition, International   |x Case studies 
650 0 |a Globalization   |x Economic aspects   |v Case studies 
650 0 |a International business enterprises   |x Management   |v Case studies 
700 1 |a Coulthard, Max ,   |e author 
700 1 |a Dooley, Lawrie ,   |e author 
999 |a 1000151541   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus