Marketing research
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasi...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sydney :
McGraw Hill ,
c2012
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Marketing research step 1 : determine the scope for marketing research
- 2. Marketing research step 2 : select the research method
- 3. Marketing research step 3 : collect and prepare the data
- 4. Marketing research step 4 : analyses the data
- 5. Marketing research step 5 : transform the analysis results into information
- 6. Manage customer value with marketing research