Marketing research

Marketing research

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasi...

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Bibliographic Details
Main Authors: Hair, Joseph F. (Author), Lukas, Bryan A. (Author), Miller, Kenneth E. (Author)
Format: Book
Language:English
Published: Sydney : McGraw Hill , c2012
Edition:3rd ed
Subjects:
Marketing research

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