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20130206093000.0 |
| 008 |
120801s2012 at eng |
| 020 |
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|a 0070997586 (paperback : alk. paper)
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| 020 |
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|a 9780070997585 (paperback : alk. paper)
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| 050 |
0 |
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|a HF5415.2
|b .H35 2012
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| 090 |
0 |
0 |
|a HF5415.2
|b .H35 2012
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| 100 |
1 |
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|a Hair, Joseph F. ,
|e author
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| 245 |
1 |
0 |
|a Marketing research
|c Joseph F. Hair, Bryan A. Lukas, Kenneth E. Miller
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| 250 |
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|a 3rd ed
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| 260 |
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|a Sydney :
|b McGraw Hill ,
|c c2012
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| 300 |
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|a xxii, 658 p. :
|b ill. (some col.) ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Marketing research step 1 : determine the scope for marketing research -- 2. Marketing research step 2 : select the research method -- 3. Marketing research step 3 : collect and prepare the data -- 4. Marketing research step 4 : analyses the data -- 5. Marketing research step 5 : transform the analysis results into information -- 6. Manage customer value with marketing research
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| 520 |
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|a Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package
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| 650 |
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0 |
|a Marketing research
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| 700 |
1 |
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|a Lukas, Bryan A. ,
|e author
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| 700 |
1 |
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|a Miller, Kenneth E. ,
|e author
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| 999 |
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|a 1000151163
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|