Marketing research : comprehensive and practical
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor, Malaysia :
UITM Press ,
c2012
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Problem definition and approach
- 3. Literature review
- 4. Research design
- 5. Measurement and scaling
- 6. Questionnaire and form design
- 7. Sampling and sample size
- 8. Data collection and preparation
- 9. Marketing research proposal
- 10. Data presentation
- 11. Basic descriptive statistics
- 12. Normal distribution
- 13. Confidence interval and hypothesis testing
- 14. Describing a population
- 15. Comparing differences between two populations
- 16. Comparing differences for more than two populations
- 17. Linear relationship between variables
- 18. Research report and presentation