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20130131093000.0 |
| 008 |
120731s2012 my eng |
| 020 |
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|a 9789673632671 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a HF5415.2
|b .V66 2012
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| 090 |
0 |
0 |
|a HF5415.2
|b .V66 2012
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| 100 |
1 |
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|a Voon, Boo Ho ,
|e author
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| 245 |
1 |
0 |
|a Marketing research :
|b comprehensive and practical
|c Voon Boo Ho, Nagarajah Lee
|
| 260 |
|
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|a Shah Alam, Selangor, Malaysia :
|b UITM Press ,
|c c2012
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| 300 |
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|a 383 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. [335]-337) and index
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| 505 |
0 |
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|a 1. Introduction -- 2. Problem definition and approach -- 3. Literature review -- 4. Research design -- 5. Measurement and scaling -- 6. Questionnaire and form design -- 7. Sampling and sample size -- 8. Data collection and preparation -- 9. Marketing research proposal -- 10. Data presentation -- 11. Basic descriptive statistics -- 12. Normal distribution -- 13. Confidence interval and hypothesis testing -- 14. Describing a population -- 15. Comparing differences between two populations -- 16. Comparing differences for more than two populations -- 17. Linear relationship between variables -- 18. Research report and presentation
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| 650 |
|
0 |
|a Marketing research
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| 650 |
|
0 |
|a Marketing research
|v Case studies
|
| 650 |
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0 |
|a Marketing research
|x Methodology
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| 700 |
1 |
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|a Lee, Nagarajah ,
|e author
|
| 999 |
|
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|a 1000151524
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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