Marketing research comprehensive and practical

Bibliographic Details
Main Authors: Voon, Boo Ho (Author), Lee, Nagarajah (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor, Malaysia UITM Press c2012
Subjects:

MARC

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100 1 |a Voon, Boo Ho  |e author 
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300 |a 383 p.  |b ill.  |c 23 cm 
650 0 |a Marketing research 
650 0 |a Marketing research  |v Case studies 
650 0 |a Marketing research  |x Methodology 
700 1 |a Lee, Nagarajah  |e author 
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