Marketing research : comprehensive and practical
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor, Malaysia :
UITM Press ,
c2012
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| Subjects: |
| Physical Description: | 383 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [335]-337) and index |
| ISBN: | 9789673632671 (paperback : alk. paper) |