Strategic management concepts and cases : competitive advantage approach
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Pearson
c2013
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| Edition: | Fourteenth edition |
| Subjects: |
Table of Contents:
- 1. The nature of strategic management
- 2. The business vision and mission
- 3. The external assessment
- 4. The internal assessment
- 5. Strategies in action
- 6. Strategy analysis and choice
- 7. Implementing strategies : management and operations issues
- 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues
- 9. Strategy review, evaluation, and control
- 10. Business ethics/social responsibility/environmental sustainability
- 12. Global/international issues