Strategic management concepts and cases : competitive advantage approach

Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Pearson c2013
Edition:Fourteenth edition
Subjects:

MARC

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050 0 0 |a HD30.28   |b .D38 2013 
090 0 0 |a HD30.28   |b .D38 2013 
100 1 |a David, Fred R. ,   |e author 
245 1 0 |a Strategic management concepts and cases :   |b competitive advantage approach   |c Fred R. David 
250 |a Fourteenth edition 
264 1 |a Upper Saddle River, New Jersey :   |b Pearson   |c c2013 
300 |a xxx, 271 pages :   |b some colour illustrations ;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Previously published under title: Strategic management 
504 |a Includes bibliographical references and index 
505 0 |a 1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. The internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies : management and operations issues -- 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- 9. Strategy review, evaluation, and control -- 10. Business ethics/social responsibility/environmental sustainability -- 12. Global/international issues 
650 0 |a Strategic planning 
650 0 |a Strategic planning   |v Case studies 
999 |a 1000151528   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus