Strategic management and competitive advantage

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Strategic management and competitive advantage

Bibliographic Details
Main Authors:	Barney, Jay B. (Author), Hesterly, William S. (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey : Pearson , c2012
Edition:	4th ed
Subjects:	Business planning > Case studies Competition > Case studies Industrial management > Case studies Strategic planning > Case studies

Table of Contents:

1. What is strategy and the strategic management process?
2. Evaluating a firm's external environment
3. Evaluating a firm's internal capabilities
4. Cost leadership
5. Product differentiation
6. Vertical integration
7. Corporate diversification
8. Organizing to implement corporate diversification
9. Strategic alliances
10. Mergers and acquisitions
11. International strategies