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120725s2012 nju eng |
| 020 |
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|a 0132555506 (hardback : alk. paper)
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| 020 |
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|a 9780132555500 (hardback : alk. paper)
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| 050 |
0 |
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|a HD30.28
|b .B37 2012
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| 090 |
0 |
0 |
|a HD30.28
|b .B37 2012
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| 100 |
1 |
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|a Barney, Jay B. ,
|e author
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| 245 |
1 |
0 |
|a Strategic management and competitive advantage
|c concepts and cases
|c Jay B. Barney, William S. Hesterly
|
| 250 |
|
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|a 4th ed
|
| 260 |
|
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|a Upper Saddle River, New Jersey :
|b Pearson ,
|c c2012
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| 300 |
|
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|a xviii, 377 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. What is strategy and the strategic management process? -- 2. Evaluating a firm's external environment -- 3. Evaluating a firm's internal capabilities -- 4. Cost leadership -- 5. Product differentiation -- 6. Vertical integration -- 7. Corporate diversification -- 8. Organizing to implement corporate diversification -- 9. Strategic alliances -- 10. Mergers and acquisitions -- 11. International strategies
|
| 650 |
|
0 |
|a Business planning
|v Case studies
|
| 650 |
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0 |
|a Competition
|x Case studies
|
| 650 |
|
0 |
|a Industrial management
|v Case studies
|
| 650 |
|
0 |
|a Strategic planning
|v Case studies
|
| 700 |
1 |
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|a Hesterly, William S. ,
|e author
|
| 999 |
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|a 1000151529
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|