International business

"International Business" illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development...

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Bibliographic Details
Main Authors: Griffin, Ricky W. (Author), Pustay, Michael W. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Pearson , c2013
Edition:7th ed
Subjects:

MARC

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005 20130325093000.0
008 120725s2013 nju eng
020 |a 0132667878 (hardback : alk. paper) 
020 |a 9780132667876 (hardback : alk. paper) 
050 0 0 |a HD62.4   |b .G75 2013 
090 0 0 |a HD62.4   |b .G75 2013 
100 1 |a Griffin, Ricky W. ,   |e author 
245 1 0 |a International business   |c Ricky W. Griffin, Michael W. Pustay 
250 |a 7th ed 
260 |a Upper Saddle River, New Jersey :   |b Pearson ,   |c c2013 
300 |a xxviii, 570 p. :   |b chiefly col. ill., chiefly col. maps ;   |c 29 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. The world's marketplaces -- 2. The international environment -- 3. managing international business -- 4. Managing international business operations 
520 |a "International Business" illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy 
650 0 |a International business enterprises   |x Management 
700 1 |a Pustay, Michael W. ,   |e author 
999 |a 1000151536   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus