Boone & Kurtz contemporary marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning ,
c2012
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| Subjects: |
Table of Contents:
- 1. Designing customer-oriented marketing strategies
- 2. Understanding buyers and markets
- 3. Target market selection
- 4. Product decisions
- 5. Distribution decisions
- 6. Promotional decisions
- 7. Pricing decisions