Boone & Kurtz contemporary marketing - Kurtz, David L.; Boone, Louis E. (Mason, Ohio : South-Western Cengage Learning, 2012)
1. Designing customer-oriented marketing strategies -- 2. Understanding buyers and markets -- 3. Target market selection -- 4. Product decisions -- 5. Distribution decisions -- 6. Promotional decisions -- 7. Pricing decisions
"2011" update -- Cover
"Instructor;s edition"-- Cover
At head of title: Boone & Kurtz
Previous edition by Louis E. Boone and David L. Kurtz
Includes bibliographical references and index
Keywords: Marketing