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120719s2012 ohu eng |
| 020 |
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|a 1111221782 (hardback : alk. paper)
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| 020 |
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|a 9781111221782 (hardback : alk. paper)
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| 050 |
0 |
0 |
|a HF5415
|b .K87 2012
|
| 090 |
0 |
0 |
|a HF5415
|b .K87 2012
|
| 100 |
1 |
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|a Kurtz, David L. ,
|e author
|
| 245 |
1 |
0 |
|a Boone & Kurtz contemporary marketing
|c David L. Kurtz
|
| 246 |
3 |
0 |
|a Boone and Kurtz contemporary marketing
|
| 246 |
3 |
0 |
|a Contemporary marketing
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| 260 |
|
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|a Mason, Ohio :
|b South-Western Cengage Learning ,
|c c2012
|
| 300 |
|
|
|a xxxiv, 669 p. :
|b col. ill. ;
|c 28 cm.
|
| 500 |
|
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|a "2011" update -- Cover
|
| 500 |
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|a "Instructor;s edition"-- Cover
|
| 500 |
|
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|a At head of title: Boone & Kurtz
|
| 500 |
|
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|a Previous edition by Louis E. Boone and David L. Kurtz
|
| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Designing customer-oriented marketing strategies -- 2. Understanding buyers and markets -- 3. Target market selection -- 4. Product decisions -- 5. Distribution decisions -- 6. Promotional decisions -- 7. Pricing decisions
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
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|a Boone, Louis E. ,
|e author
|
| 999 |
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|a 1000151186
|b Book
|c OPEN SHELF (30 DAYS)
|e Medical Campus
|