Boone & Kurtz contemporary marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning ,
c2012
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| Subjects: |
| Item Description: | "2011" update -- Cover "Instructor;s edition"-- Cover At head of title: Boone & Kurtz Previous edition by Louis E. Boone and David L. Kurtz |
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| Physical Description: | xxxiv, 669 p. : col. ill. ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1111221782 (hardback : alk. paper) 9781111221782 (hardback : alk. paper) |