APA (7th ed.) Citation

Kurtz, D. L., & Boone, L. E. (2012). Boone & Kurtz contemporary marketing. South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Kurtz, David L., and Louis E. Boone. Boone & Kurtz Contemporary Marketing. Mason, Ohio: South-Western Cengage Learning, 2012.

MLA (9th ed.) Citation

Kurtz, David L., and Louis E. Boone. Boone & Kurtz Contemporary Marketing. South-Western Cengage Learning, 2012.