Entrepreneurship : starting and operating a small business
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Pearson/Prentice Hall ,
c2013
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| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Entrepreneurs recognize opportunities
- 2. The business plan : road map to success
- 3. Creating business from opportunity
- 4. Exploring your market
- 5. Developing the right marketing mix and plan
- 6. Smart selling and effective customer services
- 7. Understanding and managing start-up, fixed, and variable costs
- 8. Using financial statements to guide a business
- 9. Cash flow and taxes
- 10. Financing strategy
- 11. Addressing legal issues and managing risk
- 12. Operating for success
- 13. Management, leadership, and ethical practices
- 14. Franchising, licensing, and harvesting : cashing in your brand