|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000079949 |
| 005 |
20180221093000.0 |
| 008 |
120708s2013 nju eng |
| 020 |
|
|
|a 132784084 (paperback : alk. paper)
|
| 020 |
|
|
|a 9780132784085 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HD62.5
|b .M37 2013
|
| 090 |
0 |
0 |
|a HD62.5
|b .M37 2013
|
| 100 |
1 |
|
|a Mariotti, Steve ,
|d 1953- ,
|e author
|
| 245 |
1 |
0 |
|a Entrepreneurship :
|b starting and operating a small business
|c Steve Mariotti, Caroline Glackin
|
| 250 |
|
|
|a 3rd ed
|
| 260 |
|
|
|a Upper Saddle River, New Jersey :
|b Pearson/Prentice Hall ,
|c c2013
|
| 300 |
|
|
|a xxii, 570 p. :
|b ill. (chiefly col.) ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Entrepreneurs recognize opportunities -- 2. The business plan : road map to success -- 3. Creating business from opportunity -- 4. Exploring your market -- 5. Developing the right marketing mix and plan -- 6. Smart selling and effective customer services -- 7. Understanding and managing start-up, fixed, and variable costs -- 8. Using financial statements to guide a business -- 9. Cash flow and taxes -- 10. Financing strategy -- 11. Addressing legal issues and managing risk -- 12. Operating for success -- 13. Management, leadership, and ethical practices -- 14. Franchising, licensing, and harvesting : cashing in your brand
|
| 650 |
|
0 |
|a Entrepreneurship
|
| 650 |
|
0 |
|a New business enterprises
|x Management
|
| 700 |
1 |
|
|a Glackin, Caroline ,
|e author
|
| 999 |
|
|
|a 1000149912
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|