Managing corporate social responsibility : a communication approach
"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structu...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex, UK :
Wiley-Blackwell ,
c2012
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| Subjects: | |
| Online Access: | Cover image |
Table of Contents:
- 1. Conceptualizing corporate social responsibility
- 2. Strategic CSR
- 3. CSR scanning and monitoring
- 4. Formative research
- 5. Create the CSR initiative
- 6. Communicate the CSR initiative
- 7. Evaluation and feedback
- 8. CSR issues