Managing corporate social responsibility : a communication approach

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Managing corporate social responsibility : a communication approach

"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structu...

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Bibliographic Details
Main Authors:	Coombs, W. Timothy (Author), Holladay, Sherry J. (Author)
Format:	Book
Language:	English
Published:	Chichester, West Sussex, UK : Wiley-Blackwell , c2012
Subjects:	Business communication Social responsibility of business
Online Access:	Cover image

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