The New multinationals : Spanish firms in a global context
"A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-i...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, UK :
Cambridge University Press ,
c2010
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Cover image Publisher description |
Table of Contents:
- 1. The new multinationals
- 2. Traditional and new multinationals
- 3. Diversification and vertical integration in traditional industries
- 4. Market access and technology in durable consumer goods
- 5. Serving global customers in producer goods
- 6. Learning by doing in infrastructure and financial services
- 7. Competing in hard and soft services
- 8. The new multinational as a type of firm