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0000079501 |
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20121128093000.0 |
| 008 |
110517s2011 enk eng |
| 020 |
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|a 0761948562 (hardback : alk. paper)
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| 020 |
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|a 0761948570 (paperback : alk. paper)
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| 020 |
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|a 9780761948568 (hardback : alk. paper)
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| 020 |
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|a 9780761948575 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a HD59
|b .P831 2011
|
| 090 |
0 |
0 |
|a HD59
|b .P831 2011
|
| 245 |
0 |
0 |
|a Public relations :
|b a managerial perspective
|c [edited by] Danny Moss, Barbara DeSanto
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| 260 |
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|a London :
|b SAGE ,
|c c2011
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| 300 |
|
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|a xvii, 494 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Frameworks and contexts -- 2. Public relations in practice : applying framework and contexts -- 3. Public relations and specialist contexts
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| 520 |
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|a Explores the essential role of managerial theory and practice within the public relations/communications function of organizations
|
| 650 |
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0 |
|a Management
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| 650 |
|
0 |
|a Public relations
|
| 700 |
1 |
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|a DeSanto, Barbara ,
|d 1950- ,
|e author
|
| 700 |
1 |
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|a Moss, Danny ,
|d 1954- ,
|e author
|
| 999 |
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|a 1000149885
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|