Public relations : a managerial perspective
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE ,
c2011
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| Subjects: |
| Summary: | Explores the essential role of managerial theory and practice within the public relations/communications function of organizations |
|---|---|
| Physical Description: | xvii, 494 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0761948562 (hardback : alk. paper) 0761948570 (paperback : alk. paper) 9780761948568 (hardback : alk. paper) 9780761948575 (paperback : alk. paper) |