Smashing logo design : the art of creating visual identities
"Smashing Logo Design appeals to identity designers of all experience levels who are seeking to improve their current knowledge and skill level of logo design"--Provided by publisher
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex :
John Wiley & Sons ,
c2011
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| Edition: | 3rd ed |
| Series: | Smashing magazine book series
13 |
| Subjects: |
Table of Contents:
- pt. 1: The power of logos. The logo
- Types of logos
- The key to success
- pt. 2: Designing a logo. communicating with your client: the design brief
- Conducting preliminary research
- Conceptualizing a logo
- Getting your ideas on-screen
- Turning to typography
- Playing with layout
- Considering color
- Presenting your designs to your client
- Preparing source files
- Setting logo usage guidelines
- Avoiding common logo design mistakes
- pt. 3: Showcase. Pictorial marks
- Abstract and symbolic marks
- Wordmarks
- Initials and monograms
- Emblems and characters
- Appendix: Step inside the world of logo design