rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Smashing logo design
    sub title: the art of creating visual identities
  name:
    name part: Hardy, Gareth
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Chichester, West Sussex
    publisher: John Wiley & Sons
    date issued: c2011
    date issued: 2011
    edition: 3rd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 292p. : ill. (some col.) ; 24cm.
  abstract: "Smashing Logo Design appeals to identity designers of all experience levels who are seeking to improve their current knowledge and skill level of logo design"--Provided by publisher
  abstract: "The ultimate guide to Logo Design from the world's most popular resource for web designers and developers. Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design. Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more. Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work. Appeals to a wide range of readers, from aspiring designer to experienced professional. Encompassing everything about the art of creating identities, this is the only book you need to get started designing today"-- Provided by publisher
  table of contents: pt. 1: The power of logos. The logo -- Types of logos -- The key to success -- pt. 2: Designing a logo. communicating with your client: the design brief -- Conducting preliminary research -- Conceptualizing a logo -- Getting your ideas on-screen -- Turning to typography -- Playing with layout -- Considering color -- Presenting your designs to your client -- Preparing source files -- Setting logo usage guidelines -- Avoiding common logo design mistakes -- pt. 3: Showcase. Pictorial marks -- Abstract and symbolic marks -- Wordmarks -- Initials and monograms -- Emblems and characters -- Appendix: Step inside the world of logo design
  note: Gareth Hardy
  note: Includes index
  subject:
    topic: Corporate image
  subject:
    topic: Logos (Symbols)
    topic: Design
  subject:
    topic: Signs and symbols
    topic: Design
  classification: NC1002 .H37 2011
  identifier: 1119993326 (paperback : alk. paper)
  identifier: 9781119993322 (paperback : alk. paper)
  record info:
    record creation date: 120701
    record change date: 20130123093000.0
    record identifier: 0000079193