New perspectives : portfolio projects for business communication
Helps students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices
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| Format: | Book |
| Language: | English |
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Boston, Massachusetts :
Cengage Learning ,
c2010
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Table of Contents:
- 1. Business communications overview
- 2. Email
- 3. Memos
- 4. Everyday letters
- 5. Sales letters
- 6. Messages with negative news
- 7. Press releases
- 8. Proposals
- 9. Reports
- 10. Newsletters
- 11. Brochures
- 12. Web communications
- 13. Job search documents
- 14. Presentation planning
- 15. Sales presentations