Experimental design : from user studies to psychophysics

This book explains the basic terminology used to discuss experiments and takes a brief look at the more than 150 year history has in psychology. It covers how to generalize from a few people to the whole population. The largest part of the book is dedicated to the most flexible, and arguably the mos...

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Bibliographic Details
Main Authors: Cunningham, Douglas W. [ (Douglas William)] (Author), Wallraven, Christian (Author)
Format: Book
Language:English
Published: Boca Raton, Florida : CRC Press , c2012
Series:An A K Peters book
Subjects:
Table of Contents:
  • 1. What is an experiment?
  • 2. Designing an experiment
  • 3. The task
  • 4. Free description
  • 5. Rating scales
  • 6. Forced-choice
  • 7. Specialized multiple choice
  • 8. Real-world tasks
  • 9. Physiology
  • 10. Choosing stimuli
  • 11. Presenting stimuli: the psychtoolbox
  • 12. Statistical issues
  • 13. Free description, questionnaires, and rating scales
  • 14. Forced and multiple choice