Designing for growth : a design thinking tool kit for managers
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Columbia Business School Publishing ,
c2011
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| Subjects: |
Table of Contents:
- 1. Why design?
- 2. Four question, ten tools
- 3. Visualization
- 4. Journey mapping
- 5. Value chain analysis
- 6. Mind mapping
- 7. Brainstorming
- 8. Concept development
- 9. Assumption testing
- 10. Rapid prototyping
- 11. Customer co-creation
- 12. Learning launch