rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing for growth
    sub title: a design thinking tool kit for managers
  name:
    name part: Liedtka, Jeanne
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Ogilvie,Tim
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Columbia Business School Publishing
    date issued: c2011
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 227 p. : ill. ; 23 cm.
  table of contents: 1. Why design? -- 2. Four question, ten tools -- 3. Visualization -- 4. Journey mapping -- 5. Value chain analysis -- 6. Mind mapping -- 7. Brainstorming -- 8. Concept development -- 9. Assumption testing -- 10. Rapid prototyping -- 11. Customer co-creation -- 12. Learning launch
  note: by Jeanne Liedtka and Tim Ogilvie
  note: Includes bibliographical references (p. 218-220)
  subject:
    topic: Creative ability in business
  subject:
    topic: Organizational change
  subject:
    topic: Success in business
  classification: HD53 .L543 2011
  identifier: 0231158386 (hardback : alk. paper)
  identifier: 0231527969 (ebook)
  identifier: 9780231158381 (hardback : alk. paper)
  identifier: 9780231527965 (ebook)
  record info:
    record creation date: 120620
    record change date: 20130430093000.0
    record identifier: 0000078225