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120620s2011 nyu eng |
| 020 |
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|a 0231158386 (hardback : alk. paper)
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| 020 |
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|a 0231527969 (ebook)
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| 020 |
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|a 9780231158381 (hardback : alk. paper)
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|a 9780231527965 (ebook)
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| 050 |
0 |
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|a HD53
|b .L543 2011
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| 090 |
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|a HD53
|b .L543 2011
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| 100 |
1 |
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|a Liedtka, Jeanne ,
|e author
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| 245 |
1 |
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|a Designing for growth :
|b a design thinking tool kit for managers
|c by Jeanne Liedtka and Tim Ogilvie
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| 260 |
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|a New York :
|b Columbia Business School Publishing ,
|c c2011
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| 300 |
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|a xiii, 227 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. 218-220)
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| 505 |
0 |
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|a 1. Why design? -- 2. Four question, ten tools -- 3. Visualization -- 4. Journey mapping -- 5. Value chain analysis -- 6. Mind mapping -- 7. Brainstorming -- 8. Concept development -- 9. Assumption testing -- 10. Rapid prototyping -- 11. Customer co-creation -- 12. Learning launch
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| 650 |
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|a Creative ability in business
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| 650 |
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|a Organizational change
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| 650 |
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|a Success in business
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| 700 |
1 |
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|a Ogilvie,Tim ,
|e author
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| 999 |
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|a 1000154390
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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