Creative strategies : idea management for marketing, advertising, media and design
Suitable for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients
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| Format: | Book |
| Language: | English |
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London :
Thames & Hudson ,
2010
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Table of Contents:
- 1. Creative culture
- 2. Creative team leading
- 3. Creative teams
- 4. Creative briefing
- 5. Creative process
- 6. Creative spaces