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100223s2010 enk eng |
| 020 |
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|a 0500515409 (hardback : alk. paper)
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| 020 |
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|a 9780500515402 (hardback : alk. paper)
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| 050 |
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|a HF5823
|b .P75 2010
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| 090 |
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|a HF5823
|b .P75 2010
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| 100 |
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|a Pricken, Mario ,
|e author
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| 245 |
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|a Creative strategies :
|b idea management for marketing, advertising, media and design
|c Mario Pricken
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| 260 |
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|a London :
|b Thames & Hudson ,
|c 2010
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| 300 |
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|a 311 p. :
|b col. ill. ;
|c 27 cm.
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| 500 |
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|a Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009
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| 504 |
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|a Includes bibliographical references (p. 309-311) and index
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| 505 |
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|a 1. Creative culture -- 2. Creative team leading -- 3. Creative teams -- 4. Creative briefing -- 5. Creative process -- 6. Creative spaces
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| 520 |
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|a Suitable for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients
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| 650 |
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|a Advertising campaigns
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| 650 |
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|a Creativity in advertising
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| 999 |
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|a 1000153385
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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