Events management : an Asian perspective
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
McGraw-Hill Asia ,
c2010
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| Subjects: |
Table of Contents:
- 1. Event management trends in Asia
- 2. Events in Asia
- 3. Event tourism
- 4. Event sustainability
- 5. The event concept
- 6. Meeting, incentive travel, conventions and exhibitions
- 7. Event planning and logistics
- 8. Event stakeholders and partnership
- 9. Integrated marketing communications in event management
- 10. Staging and managing events
- 11. Research and evaluation approaches